Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content.Shownotes at: www.contentsellspodcast.comInstagram: @herbusinessFacebook: www.herbusinessgroup.com

Recent Episodes
  • 260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service
    Apr 22, 2025 – 59:17
  • 259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
    Apr 7, 2025 – 46:14
  • 258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
    Mar 24, 2025 – 47:47
  • 257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
    Mar 10, 2025 – 01:11:09
  • 256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
    Feb 24, 2025 – 56:16
  • 255 - Marketing Case Study - Creating a High-Converting Offer
    Feb 10, 2025 – 46:42
  • 254 - NEW & UPDATED! How to Craft an Offer that Sells
    Jan 23, 2025 – 01:24:13
  • 253 – Best Books for Content Marketers – 2025 Edition
    Jan 13, 2025 – 01:01:30
  • 252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2
    Dec 30, 2024 – 29:43
  • 251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1
    Dec 16, 2024 – 31:17
  • 250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)
    Dec 2, 2024 – 53:46
  • 249 - The Smart Way to Plan Out Your Social Media
    Nov 18, 2024 – 34:25
  • 248 - Why You Need to Plan Next Year NOW!
    Nov 4, 2024 – 37:06
  • 247 - Plan Your Next Launch Like a Pro
    Oct 21, 2024 – 45:03
  • 246- 5 Numbers to Track For Sales Funnel Success
    Oct 7, 2024 – 57:54
  • 245 - 4 Must-Have Marketing Systems
    Sep 23, 2024 – 44:34
  • 244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
    Sep 9, 2024 – 54:39
  • 243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
    Aug 26, 2024 – 35:41
  • 242 – How to Find Your Core Message & Purpose with Erin Weed
    Aug 12, 2024 – 40:32
  • 241 – The Power of “Plain Language” With Susan Bell
    Jul 29, 2024 – 42:50
  • 240 - 8 Website Mistakes That Cost You Sales
    Jul 15, 2024 – 51:33
  • 239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah
    Jul 1, 2024 – 49:13
  • 238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing
    Jun 17, 2024 – 58:52
  • 237 - How & When to Hire a Copywriter with Belinda Weaver
    Jun 3, 2024 – 43:19
  • 236 - How To Make a Quiz That Generates Leads & Gets Sales For You
    May 20, 2024 – 47:44
  • 235 - The Content Marketing Tools We're Loving in 2024
    May 6, 2024 – 29:14
  • 234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
    Apr 22, 2024 – 39:30
  • 233 – How Your Business Model Impacts Your Marketing and the Money You Make
    Apr 8, 2024 – 45:39
  • 232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
    Mar 25, 2024 – 01:00:45
  • 231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
    Mar 11, 2024 – 53:19
  • 230 - The 3-Word Mantra For Marketing Breakthroughs
    Feb 26, 2024 – 30:29
  • 229 - Own Your Niche
    Feb 12, 2024 – 37:35
  • 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
    Jan 29, 2024 – 57:04
  • 227 - Content Marketing: Is 10X Easier than 2X?
    Jan 15, 2024 – 47:46
  • 226 - Best Books for Content Marketers – 2024 Edition
    Jan 1, 2024 – 42:50
  • 225 - How We Produce This Podcast
    Dec 18, 2023 – 01:13:07
  • 224 - Exploding Mountains! (When To Stop Offering a Product or Service)
    Dec 4, 2023 – 01:10:14
  • 223 - Going from Reactive to Proactive Marketing
    Nov 20, 2023 – 56:33
  • 222 - The Power of an MVP
    Oct 30, 2023 – 31:45
  • 221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!
    Oct 9, 2023 – 48:05
  • 220 - Repurposing: Strategies for Sustainable Content Marketing
    Sep 18, 2023 – 01:04:07
  • 219 - How To Get More Referrals
    Aug 28, 2023 – 57:05
  • 218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism
    Aug 7, 2023 – 54:13
  • 217 – Grow Your Audience & Boost Your Authority By Publishing a Report
    Jul 24, 2023 – 37:55
  • 216 – Easy Steps for Optimising Your Online Sales Process
    Jul 10, 2023 – 52:28
  • 215 - Unlocking the Benefits of Low-Cost Workshops
    Jun 26, 2023 – 40:19
  • 214 - The Hybrid Expert Revolution - With Ryan Levesque
    Jun 8, 2023 – 50:33
  • 213 - The 11 Content Marketing Tools We’re Loving in 2023
    May 29, 2023 – 01:04:42
  • 212 - Your Content Marketing Questions Answered
    May 15, 2023 – 57:04
  • 211 - Boosting High-Ticket Sales With Application Calls
    May 1, 2023 – 52:46
Recent Reviews
  • _doremi101
    💎💎💎
    I love that this podcast focuses on conversion!! Whereas so many content creation gurus might focus on virality, this is what really matters in the industry especially if you’re a service provider. There’s such a great range of topics that no matter what industry or stage of business you’re in, you’ll find strategies and tips that suit your needs. I can’t even recommend a single episode, just scroll through and you’ll def find one and think “yep I need that right now” @empowerwithem
  • Ren Benedicto
    Actionable, Insightful and always something new to learn
    The podcast is so smart! Ever since I listened to the episode about The Power of Plain Language, I knew I had to add this podcast to my weekly playlist. I always walk away with practical insights I can't wait to try in real life.
  • Kathy Farah
    A Must-Listen for Actionable Strategies
    The Content Sells podcast does an incredible job of breaking down complex marketing strategies into practical, easy-to-implement tips that truly work. After I listen to an episode my mind is buzzing with new ideas. Highly recommend
  • ASobering
    Entertaining, insightful, and actionable! 🔥
    This podcast is so insightful and I’ve enjoyed every episode I’ve listened to so far! Suzi and Michelle are very skilled interviewers - they do such a great job of sharing their wisdom and I love how they lead meaningful conversations with marketing leaders who bring so much experience and actionable insight to the table (case and point, episode 170 with Ruth Buczynski - SO MANY amazing tidbits!) Highly recommend checking this show out - you won’t be disappointed!
  • Katie Joy B.
    Content That Converts
    It's no secret that quality content is crucial in our current marketing climate, but what is a secret is that creating said content doesn't have to be difficult or tedious. Suzi and Michelle serve up easy-to-follow, actionable advice that is sure to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice :) Keep up the great work ladies!
  • Rovemi
    B2B Writer Medical Devices
    Enjoy your wit and wisdom.You so easily address the fundamentals. It makes me want to stop my car as Im traveling through Virginia back roads and write things down. You make me laugh when you laugh and then have e nodding my head at the important things you say. Thanks for all the effort you put in to this.
  • NYC Traveller
    Worth a lot of $$$
    I used to struggle with WHEN to ask for testimonials, HOW to ask, and WHAT to ask and then WHY the one they gave me was so ramble and ineffective. Now, however, I have a formula. Not just one formula but many. I just listened to the HOW TO GET AWESOME CLIENT STORIES AND TESTIMONIALS podcast and it is packed with amazing content. Michelle and Suzi could sell this episode alone for a lot of $$$ - it’s filled with incredibly valuable material. It’s smart, it’s cutting edge, it’s got great examples and a variety of approaches so there’s truly something in here for everyone.
  • JohnAndBetty
    Great info so far
    Suzi and Michelle really know this stuff. I thought that it would be oriented towards just a small business owner, but I work for a medium-large consulting company and their model is just as applicable. I am picking up some great tips to building content that will actually have an effect on our business. All very practical and real-world. And it doesn’t hurt that I really like the Australian accent!
  • J Carbary
    Really great show!
    Loving this podcast. Episode topics are interesting, the content is incredibly helpful, and the episode length is perfect. Keep up the great work, Suzi & Michelle.
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