MarTech Podcast ™ // Marketing + Technology = Business Growth

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Marketing #166

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Recent Episodes
  • Employing A Powerful AI-Driven Marketing Strategy
    Nov 9, 2024 – 00:14:37
  • How Consumer Engagement Is Evolving
    Nov 8, 2024 – 00:14:48
  • Fueling Fandom & Creating Better Advertising Experiences
    Nov 7, 2024 – 00:25:52
  • Don't Sleep On Retail Media Networks
    Nov 6, 2024 – 00:12:28
  • Attention Measurement In The Real World
    Nov 5, 2024 – 00:20:21
  • The Benefits & Challenges Of Implementing Contextual Advertising
    Nov 4, 2024 – 00:17:28
  • The importance Of Brand Safety & Alignment In CTV Advertising
    Nov 3, 2024 – 00:18:04
  • The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
    Nov 2, 2024 – 00:16:07
  • Why Marketers Need To Start Gathering Psychographic Data About Customer Intent
    Nov 1, 2024 – 00:22:56
  • How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant
    Oct 31, 2024 – 00:13:19
  • How To Avoid Building A Product You Can't Market
    Oct 30, 2024 – 00:16:56
  • The Power Of Financial Media Networks
    Oct 29, 2024 – 00:19:51
  • Secrets To CPG Marketing Success
    Oct 28, 2024 – 00:18:23
  • Unlocking Hidden Data Within Customer Calls
    Oct 27, 2024 – 00:13:55
  • Understanding & Optimizing The Lead Journey
    Oct 26, 2024 – 00:15:08
  • The World Of Marketing Outside Of AI
    Oct 25, 2024 – 00:14:33
  • Collaborative & AI Challenges For Marketers
    Oct 24, 2024 – 00:18:27
  • The Changing Landscape Of CDPs
    Oct 23, 2024 – 00:19:41
  • The Shift In Martech Buyers Towards Data & IT Teams
    Oct 22, 2024 – 00:20:43
  • Executive View Of Marketplace Marketing Measurement
    Oct 21, 2024 – 00:17:01
  • How Indeed Measures Marketing To Fuel Career Success
    Oct 20, 2024 – 00:18:26
  • Building Healthy Corporate Culture & Promoting Diversity & Inclusion
    Oct 19, 2024 – 00:16:32
  • Effective Marketing Tech Integration Strategies
    Oct 18, 2024 – 00:15:35
  • How To Translate CX Into Growth
    Oct 17, 2024 – 00:17:50
  • Reduce Church With Intentional CX
    Oct 16, 2024 – 00:19:57
  • Marketing In The Era Of AI
    Oct 15, 2024 – 00:19:06
  • Bridging The Gap Between Marketing & Sales
    Oct 14, 2024 – 00:20:11
  • The Generational Shift Of Modern B2B Buyers
    Oct 13, 2024 – 00:15:23
  • The Disconnect Between B2B Brand & Demand
    Oct 12, 2024 – 00:19:01
  • Leveraging AI & Digital Experiences To Enhance The Client Journey
    Oct 11, 2024 – 00:16:33
  • Finding The Balance Between Performance Marketing & Brand-Building
    Oct 10, 2024 – 00:21:25
  • Why Programmatic Buying Dominates CTV
    Oct 9, 2024 – 00:19:18
  • The Rise Of Linear Streaming & What It Means
    Oct 8, 2024 – 00:14:34
  • Emotional Impact Of AI On Marketers
    Oct 7, 2024 – 00:14:01
  • Where To Integrate AI Into Your MarTech Stack?
    Oct 6, 2024 – 00:12:54
  • The State Of AI Tooling
    Oct 5, 2024 – 00:15:39
  • Tips For Creating Engaging Videos
    Oct 4, 2024 – 00:18:45
  • What Audiences Want From Creators
    Oct 3, 2024 – 00:18:53
  • Transitioning To A 1st-Party Data Plan
    Oct 2, 2024 – 00:18:38
  • Bridging The Gap Between Your Marketing & Data teams
    Oct 1, 2024 – 00:18:06
  • Using Data To Drive Personalization
    Sep 30, 2024 – 00:17:48
  • The Right GTM For Your Company's Size & Audience
    Sep 29, 2024 – 00:19:38
  • Use Cases Of Generative AI In Marketing Strategies
    Sep 28, 2024 – 00:20:59
  • Redefining Marketing Personalization At Scale
    Sep 27, 2024 – 00:21:16
  • Rakuten’s Business Model – Size, Scope & Mission
    Sep 26, 2024 – 00:12:22
  • Developing & Deploying AI-Powered Apps Successfully
    Sep 25, 2024 – 00:25:58
  • Navigating GenAI's Hallucinations
    Sep 24, 2024 – 00:21:21
  • Strategy Alignment Vs. Tech Solutions
    Sep 23, 2024 – 00:16:28
  • Revenue Marketing In The Digital Age
    Sep 22, 2024 – 00:20:05
  • AI & data analytics within the customer journey
    Sep 21, 2024 – 00:18:15
Recent Reviews
  • wilcoxaj
    Can attest the Martech Podcast is full of value!
    I work in marketing and therefore live and die by my understanding of marketing technologies. Benjamin is a killer host and covers all aspects of martech like a pro. Would definitely recommend this podcast to every marketer! -AJ
  • CityGal415
    Excellent show
    Ben is a great host and asks interesting questions. The show is a must listen for marketing professionals
  • Brenton333
    Amazing Host!
    They have a great team and host of the podcast.
  • Matthew Edgar - Elementive
    Great experience as a guest!
    I was a guest on the Voices of Search podcast. It was a great experience. The host asked interesting questions and we had a good conversation. I also have heard good feedback from people who have listened to the podcast. I highly recommend listening to the podcast and being a guest if you have an opportunity!
  • Clevy_Law
    Excellent experience and insightful discussion
    As a guest on the podcast, I had a terrific experience. From the initial emails setting up the interview to the actual discussion itself, every aspect of doing the podcast episode was easy and fun. To top it off, the discussion was engaging, insightful, and thoughtful. I had hoped this would be the case after listening to several episodes before. I strongly encourage those who have not listening to this podcast to do so. Highly recommended!
  • Md467
    I always learn something!
    This show is my go-to when I’m in need of inspiration. I always leave with many takeaways and key learnings for my GTM strategy!
  • shayhowe
    Pure gold!
    If you're a B2B marketer, especially in the SaaS world, the Martech Podcast is a must-listen. Benjamin consistently brings on A-list guests with insights and ideas that are pure gold.
  • Ronald C. Pruett, Jr.
    Insightful Experience
    I’ve had the good fortune of being interviewed by Benjamin twice over the years and have come away learning more from his questions and insights each time. Every episode of this podcast is an insightful experience.
  • Kambyqt
    Always Learning
    As an SEO professional I love tuning into this podcast, I always get valuable takeaways from every episode I listen to.
  • M.Weinstein
    Great Conversation
    I had such a great experience on the show. Benjamin is an excellent host, which made our conversation fun and engaging. I couldn’t believe how fast the time went by. It’s obvious that he knows his audience and what questions and topics would interest them most. I am grateful for the opportunity to be a guest and am now an avid listener.
  • Troy | @FindTroy
    Masterclass-Level Insights as a Listener. Top-Class Experience as a Guest.
    The MarTech Podcast has sincerely been a gem for me. A genuine, practical, insightful, actionable, and educational resource for me to listen to and consume. For context, though I may be an established professional marker myself, I have always found this podcast to provide me with perspective and keep me updated with the latest trends and viewpoints. (We always should be learning.) I have always appreciated Ben’s delivery in asking guests questions and the journeys he’s able to take us on through the profound insights of his high-caliber level of featured guests. I think he makes it super easy to digest, keep up, and he reaffirms the critical points throughout so you don’t miss anything. As a recent guest on the podcast, the experience was certainly in my top ten. His team is meticulously on it, that you are reminded of everything, the flow and experience are top-notch and very efficient, and constant updates on how well your episodes are doing, social media kits for sharing and distribution, and he even offers additional resources for amplification. Many podcasters can learn from The MarTech Podcast’s process, from guest agreement to recording to launching and follow-up. I’ve taken a ton of notes on ways I can improve my podcast from the experience. And again, as a fellow marketer, being a guest was a dream that I was humbled to be part of. He has certainly figured out the secret formula to interviewing for depth and real conversations that make anyone feels comfortable. Not to mention the guests are all diverse from various backgrounds, walks of life, and perspectives which I value very much. As a host, Ben knows how to amplify your voice and position topics/themes/questions that will align with serving the audience while making you sound great. The quality was amazing, and couldn’t be happier with the overall experience. 
  • MktgAutomater
    Great interviewer
    Really enjoyed being on the show. Benjamin really understands technology and the market and guides discussions in a natural, down to earth approach.
  • natmarc1122
    Great podcast for marketing professionals!
    Great to learn from a variety of different marketing experts on a bunch of different topics
  • Chadsp
    Hot Topics & Great Guests
    I was invited for two episodes on the podcast. The questioning, thought process, and tying the two episodes together were phenomenal! Loved spending time with the team, and would welcome any opportunity to do it again!
  • Linda Fanaras CEO/Brand Expert
    Excellent Podcast and Host!
    I had a fantastic time as a guest on the MarTech Podcast and I thoroughly enjoyed the important dialogue with Benjamin Shapiro. He was organized and insightful on the topic of marketing! I would love to do this again.
  • Unhappy App Upgrade
    Amazing Host - Amazing Topics
    It was such a wonderful experience being on the MarTech Podcast! Benjamin is a fantastic host and has so much to offer his listeners with each guest on the show. He took the time with me, to discuss a very important topic: Disability Visibility in Marketing and I am forever grateful. The interaction was enjoyable, educational and exceptional.
  • Facqt Media
    Awesome content!
    Such a great host! Benjamin's an awesome conventionalist! I like how natural he is, together with his guests, they give great insights about the industry and they have the most entertaining and inspiring stories. Looking forward for more episodes.
  • Farzad Rashidi
    Awesome show
    Benjamin is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast. From pre-recording steps, to the episode itself, Benjamin asked me very insightful questions that enabled me to share interesting info on the show. I highly recommend the podcast to any digital marketer.
  • Lynne Capozzi CMO Acquia
    Excellent Guest Experience
    I’ve done my share of podcasts and the Martech podcast is one of the most organized productions I have been a part of. I appreciate the insight questions and the opportunity to cover three important topics in todays martech landscape. I love the snackable content from so many leaders in this space.
  • RJ Kra
    Excellent and insightful
    Had a great conversation with Benjamin on the Martech podcast. A thoughtful, incisive interviewer. Wonderful discussion.
  • T Rex Kurtz
    I wish every podcast host was like Ben Shapiro…
    I’ve done hundreds of podcasts and I can count on two hands which ones were the “best”…using a metric that has little or nothing to do with number of downloads or number of opt-ins. My #1 metric? A host who “dared to prepare.” Ben Shapiro is one of those hosts—who is not just having chats with his guests but rather deep dive conversations based on the research he does before a guest “hops on.” Sounds simple but it is profound in its simplicity. Brian Kurtz, Titans Marketing and author of “Overdeliver”
  • LloyedLobo
    Great podcast for all entrepreneurs and marketers
    If you want to drive growth for your business and stay on top of the marketing game, this is the podcast for you. Benjamin does a great job asking tough questions and pulling out tactical insights.
  • Vulcansurfer
    Top notch marketing advice, insights and news
    Top notch marketing advice, insights and news. I was a guest and the host was the most professional podcast host I’ve ever worked with. Great planning, details, hosting and follow ups. If you want to learn about innovative marketing you want to subscribe to this!
  • B in Boston
    Great Perspectives Unexpected Experts Strong Pacing Tight Production
    The four points of the title are what makes this podcast a consistent joy to consume: 1. the conversations cover topics you don’t see in the trades and then unlocks unique perspectives from there 2. The interview subjects have deep expertise in their field (you know, not just looking to sell a book or promote some launch) 3. The Q
  • VBrakl
    Well-Prepped, Well-Executed, Lovely Experience
    Ben's podcast brings to light a number of very important and key conversations points in our industry and I truly appreciated being asked by him to be a guest. As a marketer in this ever-evolving industy, it's vital to keep hearing from and listening to people in the thick of it and Ben made the process prepping for this experience and the actual interview, really easy and stress-free. Thanks Ben for the opportunity and I've enjoyed listening...
  • Dastardly Airlines
    Professionally Executed and Delivered
    I had the pleasure of working with Ben Shapiro as the guest speaker for the 5 episode MarTech podcast. Ben and his team were powerfully informed about the topics we discussed and prepared 5 days of insightful questions around the topic of eCommerce and the trends in the industry. Highly recommend for quality speakers and MarTech content.
  • Corry F.
    Top Tech Podcast!
    Great show to listen too for innovative thoughts and success stories from entrepreneurs! Highly recommend ⭐️
  • alex x 22
    Excellent But
    It’s the only pod I’m aware of thats 1/4 or 1/3 advertising. The most recent is 6 mins of ads and 14 mins of content, for example. But easy enough to skip, and the content is excellent.
  • WindyCityGQ
    Front loaded (bloated) with ads
    I tried listening to a couple episodes but I can’t do it. The first 5-7 minutes are bloated with ads for Hubspot, Wix, etc. In episode 920, it took about 7 minutes before you heard the guest say hi. If the hook for this pod is a great guest, this is a less than ideal experience. It looks like a lot of the recent reviews are from guests of the show so take them with a grain of salt. Here is the rough run down of e920: 0:00 (45s) - Hubspot podcast network ad 0:45 (65s) - Show opening 1:50 (35s) - Intro of guest by host 2:25 (65s)- Hubspot ad about reporting 3:30 (110s!) - Ad I can’t remember 5:20 (90s) - Wix ad 6:50 (5s) - Bridge to interview 6:58 - Finally hear guest’s voice
  • Bob Regnerus
    Very Informative Podcast!
    Ben always has on great guest with deep knowledge on all kinds of Marketing subjects. Easy to listen and absorb.
  • HeleneParker
    Amazing content for the MarTech Industry
    I’ve had the pleasure and honor of being a faithful listener and guest on the show. Let me just share how great of an experience I had with Ben J. He was encouraging and concise with his question, pulling the details and molding the conversation in a way that could reflect the beauty and importance of the topic. He is a natural and his energy is really contagious 😊 charismatic and insightful! Hélène Parker Host of Programmatic Digest podcast Founder and Chief Programmatic Sensei of Helene Parker Consulting LLC
  • Gunderson Direct
    Finally, a podcast with tactical marketing advice
    I really love this podcast. It covers all growth channels and features experts that deliver real world strategic and tactical marketing advise. I also like the mix of speakers focused on small, medium (smb) and enterprise level companies. Truly a great pod for growth marketers, agencies and business owners!
  • Dalfonso619
    Great martech diversity
    Good mix of leaders and practitioners, various topics for all things marketing and martech.
  • Adam Schaeuble
    Amazing Show!
    I thoroughly enjoy this show and it was an honor to be a guest! If you are in the Marketing/Tech space this is a MUST listen. Hit that SUBSCRIBE button and thank me later! -Adam from Podcasting Business School
  • YourboyEToda
    Great host, one of the best shows for marketing
    Was honored to be a guest on the show and was amazed by how strong the questions, topics of conversations, and flow of the show went. Ben is a fantastic interviewer and thankful to him for putting me on the show.
  • FreeiPadApps.net
    Fantastic guest experience
    Joined Ben as a guest in the early days of the pod (I was here early!). Excellent host, setup, and conersational. Was great to spend time with Ben to catch up on all the things he's learned from the variety of guests that have been on. If you ever considered doing an episode, I would highly recommend going with Ben!
  • Hyph_en
    Excellent and Informative
    As someone that works in marketing, I connected with Benjamin on Twitter a few years back and enjoyed discussing various tactics with him. I was pleased to learn he began this podcast and enjoyed listening to it for sometime as I always learned something new. I later had the pleasure of joining the show as a guest to discuss social media advertising and Benjamin was a wonderful host as a listener and a guest. He’s well spoken, prepared, organized, and is a great conversationist. Always asking interesting, thought provoking, and helpful questions. If you work in the industry or are looking to learn more about it, this show is a must. Tune in and hear for yourself!
  • Alex Pedersen
    Super smart , fresh insights
    I loved being a guest on this podcast. Ben brings a refreshing curiosity and zest to the interview. As a listener, I always learn something surprising and cool.
  • 143CD
    Great podcast and team!
    I was a guest on the show and really appreciated the organization leading up to it, the thoughtfulness of the dialog and discussion during the interview, plus the follow up after the show was great in terms of learning how the content performed. We got some positive inbound interest in our company after the episode as well, so it clearly hit its mark. 5/5!
  • Edward Nevraumont
    Great show
    I have been on Ben’s show twice now. He is a great interview host. Fantastic experience all around. Recommended.
  • Rachelmak
    Love this podcast series
    Ben Shapiro is the best! He has wonderful guests with top content that’s super relevant to marketing strategy and tactics in today’s business world. Make sure you take the time to listen!
  • Anthony Coppedge
    An interesting mix of B2C and B2B marketing conversations
    Ben drives interesting conversations between himself and marketers. With a mix of B2C and B2B, there’s something for everyone in the marketing space to learn from those *doing* marketing. The only downside, hence the 4-star rating, is that Ben goes for a high volume of podcasts and doesn’t always get the most interesting guests or guests who are clearly trying to push their company’s services. Even so, if you land on a podcast interview that’s not interesting, there’s likely another that’s going to add value; and with hundreds of podcasts in the archives, there really is something for every marketer.
  • VidoraFan
    A must listen to podcast for marketing leaders.
    Ok, full disclosure, I have been a guest on the MarTech Podcast, BUT, I was already a regular listener before Ben invited me on to do an interview about building a go-to-market growth engine for a startup. Ben’s approach is structured but he leaves enough room to unearth the gold nuggets from his guests. This show is perfect for the emerging leader looking to grow their skills as well as a growth focused IC looking to expand their knowledge.
  • Convivo
    The Place to Learn MarTech!
    Ben's podcast is a great way to learn and grow in this space. He is very good at bringing out excellent insights from his guests.
  • Perry-Marshall
    In depth questions
    ...and great interviewing skills, with strong reach.
  • AgriusRec
    Informative and entertaining
    I’ve been a guest on this podcast and have returned multiple times to listen to other episodes. Ben is a great host and the episodes are entertaining as well as informative.
  • Neal Schaffer
    The Definitive Podcast for Marketing Technology
    Marketing technology is a niche that is well served by the MarTech Podcast. Without the podcast you can waste your time searching through blog posts or YouTube videos trying to learn more about the various tools and technology that exist, or you can simply subscribe and listen to the golden nuggets in this podcast. As someone interviewed by Ben back in June, 2020, I can also attest to the fact that he is a great interviewer and extremely knowledgable, and that is the secret to the amazing content that he is able to get out of every guest he interviews.
  • ConversionChris
    Excellent podcast
    Ben interviewed me and got right down to business. I could tell he had done his homework and knew what he wanted to discuss. Really great podcast with great content!
  • Jordan in SF
    Beautifully edited and deeply insightful
    I was fortunate enough to be a guest and let me tell you, Ben’s questions were spot on the market. He did his research, he got me to reveal all of my growth secrets, and he was one of the best hosts I’ve ever talked with. Plus the editing was A+ professional and it made me sound like a much better speaker. You should listen to the MarTech podcast, you won’t regret it!
  • BostonTechExec
    A must-subscribe show for all marketing leaders
    Ben’s show is in my power-rotation. I always learn from listening to his show. I had the opportunity to join Ben as a guest to talk about my company, Plannuh, and it was an amazing experience. He asks incredibly insightful questions and I was hooked as a regular listener ever since.
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