SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.

Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.

Benchmarks - How to Evaluate and Use
Apr 9, 2025 – 00:22:36
Ideal Customer Profile (ICP) and Related Metrics
Apr 4, 2025 – 00:22:58
Net Customer Base Expansion
Mar 12, 2025 – 00:23:26
Pricing and Billing Trends & Benchmarks
Mar 6, 2025 – 00:25:39
Sales/Marketing Expense Ratio
Feb 28, 2025 – 00:23:14
Sales Velocity
Feb 19, 2025 – 00:24:17
GONG's 2025 State of Revenue Growth Report
Feb 12, 2025 – 00:27:02
Implied ARR
Feb 6, 2025 – 00:22:01
Battery's Take on Managing and Measuring R&D Spend
Jan 29, 2025 – 00:23:07
SaaS Quick Ratio
Dec 31, 2024 – 00:21:19
ICONIQ Growth 2024 Marketing Budgets and Productivity Report
Dec 18, 2024 – 00:27:25
The Service Titan S-1
Dec 12, 2024 – 00:27:12
KeyBanc Capital Markets 2024 SaaS Benchmarks Report
Dec 1, 2024 – 00:26:35
The Bermuda Triangle of Sales Ops - Featuring Meghan Gill, SVP Sales Operations and Sales Development at MongoDB
Nov 20, 2024 – 00:23:40
Scaling SaaS from $1M to $20M ARR - ICONIQ Growth Report
Nov 14, 2024 – 00:24:10
Remaining Performance Obligation (RPO)
Nov 5, 2024 – 00:25:22
Customer Retention Cost Ratio
Oct 28, 2024 – 00:23:24
Headline Valuations: Not Quite What They Seem
Oct 3, 2024 – 00:23:27
CARR, ARR, and the Impact of Usage-Based Pricing
Sep 25, 2024 – 00:25:18
Free Cash Flow - A Deep Dive
Sep 18, 2024 – 00:23:46
Bessemer 2024 Cloud 100 Report
Sep 9, 2024 – 00:21:01
ICONIQ 2024 State of Go-to-Market Benchmark Report
Aug 21, 2024 – 00:23:17
The New SaaS Mendoza Line - Growth Expectations for a SaaS IPO
Aug 13, 2024 – 00:22:51
Top Down GTM Trouble Shooting - CAC's Method
Aug 7, 2024 – 00:26:45
The OneStream IPO and S-1 Breakdown
Jul 30, 2024 – 00:26:17
Burn Multiple = Net Burn/Net New ARR
Jul 24, 2024 – 00:24:09
Bessemer Venture Partners - State of the Cloud 2024
Jul 16, 2024 – 00:25:47
The Generative AI Disruption on SaaS Growth and Churn Rates
Jul 8, 2024 – 00:24:45
Pricing vs Valuing Companies - The EV/EBITDA Multiple
Jul 1, 2024 – 00:20:57
Go-to-Market Trouble Shooting - "Growth's" Methodology
Jun 18, 2024 – 00:22:35
Benchmarkit 2024 SaaS Performance Metrics Benchmark Report
Jun 12, 2024 – 00:23:30
Is Pipeline Coverage Ratio simply the Inverse of Win Rate?
Jun 6, 2024 – 00:21:37
2024 SaaS Account Executive Benchmarks - The Bridge Group Report
May 22, 2024 – 00:22:51
Redpoint Venture - State of the Market '24 Report Review
May 14, 2024 – 00:21:59
Rubrik S-1 and IPO - A Growth and Profitability Metrics Review
May 8, 2024 – 00:23:53
Growth Endurance in SaaS - A New Normal?
Apr 30, 2024 – 00:21:27
SaaS Metrics Maturity Model - Part 2
Apr 25, 2024 – 00:24:23
SaaS Metrics Maturity Model - Part 1
Apr 16, 2024 – 00:22:52
Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric
Apr 11, 2024 – 00:18:21
CAC Ratio - An Under Utilized SaaS Metric
Apr 2, 2024 – 00:23:52
Valuation Metrics and the Unicorn Club - A wild 10 year ride that is not over yet
Mar 21, 2024 – 00:23:07
ICONIQ GTM Metrics for Board Meetings
Mar 12, 2024 – 00:25:24
SaaS and Cloud Contract Terms - Common Paper Benchmark Report
Mar 5, 2024 – 00:21:39
Top Metrics and Benchmarks for Customer Success - with special guest Nick Mehta, CEO Gainsight
Feb 27, 2024 – 00:20:51
Top Goals and Metrics for Customer Service
Feb 20, 2024 – 00:20:20
Top Metrics for Professional Services in a B2B SaaS Company
Feb 14, 2024 – 00:24:09
Top Metrics for a Chief Customer Officer
Feb 10, 2024 – 00:22:37
Top 7 Metrics for a Chief Marketing Officer
Feb 5, 2024 – 00:22:30
5 Top Metrics that Matter for a Chief Revenue Officer
Jan 25, 2024 – 00:22:30
Rule of X - beyond the Rule of 40
Jan 16, 2024 – 00:22:32

Recent Reviews

TBL1992

Great show and insight!

Really enjoying the insight into the Saas market, very informative podcast to listen to
Pete Hurtubise

Best SaaS Podcast!

This podcast is essential listening for SaaS leaders planning to raise money or truly understand the fundamentals of their business.
maxcfo

Great perspectives on how to use customer acquisition cost metrics

One of the best SaaS podcasts I have heard over the past couple years
n_evans

Fantastic! 6 out of 5 stars!

Ray and Dave bring the heat! You can tell they have years of experience doing this. I am loving the nuanced discussions of SaaS metrics, attribution, pipeline metrics, etc. Can’t recommend this podcast enough (but at the same time considering keeping it a secret so my competitors stay in the dark).
stephenkrakofsky

Wow

Great