IDEA GENERATION

Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.

What Killer Mike Learned From Outkast, Being Canceled & How He Risked $500k on His Album ‘Michael’
Aug 25, 2023 – 01:09:08
How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself
Aug 14, 2023 – 01:42:04
How Sacha Jenkins Went from Self-Publishing Zines as a Teen to an Acclaimed Filmmaker
Aug 4, 2023 – 02:15:31
Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top
Jul 28, 2023 – 02:38:17
How Rapsody Turned A Decade In the Underground + A Feature With Kendrick Into A Grammy Nomination
Jul 20, 2023 – 01:56:46
Gabrielle Union on Building Multi-Million Dollar Brands, 50/50 Finances, Family, Activism + Advocacy
May 16, 2023 – 01:18:51
How Tay Keith Blew Up From Local Teen Beatmaker to Producing Global Hits for Drake and Travis Scott
Apr 6, 2023 – 01:36:04
How Nicole McLaughlin Used Instagram to Go From Design Intern to the Leader of Upcycle Fashion
Mar 31, 2023 – 01:13:55
Jason Bolden on Storytelling Through Fashion and Becoming The Biggest Stylist in Hollywood
Mar 23, 2023 – 01:36:32
Just Blaze on Shaping Roc-A-Fella’s Sound, Writing Hit Records & Disrupting the Video Game Industry
Mar 16, 2023 – 01:39:14
Paul Rodriguez Jr. on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons
Mar 11, 2023 – 01:06:10
Scooter Braun On Self-Work, Ariana, Bieber, BTS + HYBE, Selling For A Billion, + Putting Family 1st
Mar 3, 2023 – 00:46:58
The-Dream on Collaborating with Rihanna, Beyoncé, and Becoming Music's Cheat Code | IDEA GENERATION
Nov 18, 2022 – 00:39:56
How Jessie Reyez Overcame Adversity and Willed Herself To The Top of Music | IDEA GENERATION
Nov 11, 2022 – 00:54:48
How New York Nico Went From Music Video Director to NYC's Unofficial Talent Scout | IDEA GENERATION
Oct 28, 2022 – 00:45:15
How Hebru Brantley Blew Up In Fine Art + Created the FLYBOY Universe | IDEA GENERATION
Oct 14, 2022 – 01:06:14
How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION
Oct 7, 2022 – 00:45:39
Angela Yee on Building The Breakfast Club, Becoming An Entrepreneur, & Going Solo | IDEA GENERATION
Sep 30, 2022 – 01:09:49
How EMPIRE's Ghazi Married Tech with Culture & Reimagined the Music Industry | IDEA GENERATION
Sep 23, 2022 – 01:17:53
How Melody Ehsani Pivoted From High Heels to Jewelry, Jordans + Big Success
Sep 16, 2022 – 01:15:19
Kenny Beats on Community Building, Creativity, and the Art of Collaboration | IDEA GENERATION
Sep 9, 2022 – 01:13:02
How Salehe Bembury Went from Payless to Versace to Birthing His Own Brand | IDEA GENERATION S2 E3
Sep 2, 2022 – 00:46:33
How Action Bronson Conquered Media By Being His Most Authentic Self | IDEA GENERATION S2 E2
Aug 26, 2022 – 00:44:41
Dwyane Wade on Discipline, Curiosity, & Building an Empire On & Off The Court | IDEA GENERATION S2 E1
Aug 19, 2022 – 01:00:47
How Hit-Boy Blew Up Online, Fell Out With Kanye & Got A Second Life With Nas | IDEA GENERATION Ep.12
Apr 21, 2022 – 00:55:04
Leah McSweeney on how she built Married To The Mob, and became a Real Housewife of NY | IDEA GENERATION Ep.11
Apr 15, 2022 – 00:49:32
Steven Victor on managing Pusha T, mourning Pop Smoke and building VVW | IDEA GENERATION Ep.10
Apr 11, 2022 – 01:40:52
RHUDE's Rhuigi Villaseñor on How to Turn a T-Shirt Into A 18M Dollar Brand | IDEA GENERATION, Ep.9
Mar 31, 2022 – 00:57:03
Alchemist On How He Turned Beats Into A Business, And Cut Out The Music Industry | IDEA GENERATION Ep. 8
Mar 24, 2022 – 01:25:59
Freddie Gibbs Explains Why He's Happy He Got Dropped, Why SSS Is Going To Be His Biggest Album, And The Key to Good Marketing | IDEA GENERATION Ep.7
Mar 18, 2022 – 00:58:31
Beth Birkett on Building UNION LA, launching Bephies Beauty Supplies, and Sexism In Streetwear | IDEA GENERATION Ep.6
Mar 11, 2022 – 01:00:27
Street Art + Graffiti Pioneer FUTURA on How To Think About Identity + Brand, and The Power of Collaboration | IDEA GENERATION Ep. 5
Mar 3, 2022 – 01:06:40
Chef Mario Carbone on Opening CARBONE, and Building a Dining Empire | IDEA GENERATION Ep. 4
Feb 24, 2022 – 01:01:39
Marsai Martin on creating 'Little' and building an empire in Hollywood | IDEA GENERATION EP.3
Feb 17, 2022 – 01:05:29
Dreamville's Ibrahim Hamad on managing J.Cole + taking the brand beyond music | IDEA GENERATION Ep.2
Feb 10, 2022 – 00:59:16
Rapper Russ on Building His Brand Independently + Navigating Controversy | IDEA GENERATION Ep. 1
Feb 3, 2022 – 00:58:39
IDEA GENERATION Trailer
Jan 18, 2022 – 00:01:25

Recent Reviews

Master of None

Amazing guests, excellent interviewer

Noah is an absolutely excellent interviewer—combine this with an incredible lineup of guests and you get one of my new favorite podcasts.
justin thomas kay

best interviews

ncb is the best interviewer in the game. mainly because has participated directly, not just observed. he brings his own knowledge to the table that helps him get the best out of his guests. can’t recommend this show enough.
LilZekey

Isaac Muwaswes 💐

This is by far one of the most thoughtful, inspiring, and insightful podcasts I have ever listened to. For anyone interested in music, entrepreneurship, fashion, pop culture or more - this show is both the ultimate entertainer and informer. The host, Noah, has one of the most unique and diverse perspectives on culture - and when that is coupled with bringing in some of the most influential and ground breaking guests on the planet — it makes for podcast magic.✨
Krosem2

“How I built this” for creatives

This show does such an excellent job of communicating the strategy and mindset of successful creative entrepreneurs. It’s constant motivation for a visual artist like me. The YouTube version is also wonderful but I’m especially glad I can listen to it as a podcast while I paint. I can’t get enough of it!
dynodog123

Transformative Information

Noah’s ability to interview has only elevated over time. Combine this with a credibility that hasn’t faltered through decades - creates the ultimate interviewer. Few are able to connect with great minds in a way that allows them to articulate their process like NCB can with some of the most interesting guests in the world. If you consider yourself a student, fan, or someone pursuing a purpose then this is a podcast for you.
creasner

Insightful and interesting

Very insightful interviews - great for anyone wanting to start a business or learn more about entrepreneurship
deirdremaloney

Great interviews

These are really in depth conversations that get to the heart of how these creative entrepreneurs make their decisions and build their businesses. And some of my favorites are the ones I went into knowing the least about. Highly recommend.
Ray Flannery

Tons of gems

Really cool, in depth look at the creative process and the business of being creative. A must listen for aspiring creatives.
Normcore Swag Lord

Great pod, adds a lot to the YouTube show

I really enjoyed the show on YouTube, but the podcast version offers a lot more insight and stories. Highly recommend.
T Amaru S

Idea Generation

Show is so so good. Love the series, and it was a joy to listen to this podcast with extra information as well
jawn W

Great podcast for young creatives

If you have great ideas and don’t know what to do with them, this is the podcast for you. The interviews really break down the creative process and help layout exactly how ideas from artists and entrepreneurs turn into reality.