Baking it Down with Sugar Cookie Marketing šŸŖ

280
Marketing #63

šŸ‘‹ Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 

šŸŖ We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 

šŸ¤‘. Whatā€™s it about? Weā€™re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 thatā€™s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 

šŸ§  With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, thereā€™s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ļøšŸŽ§ As an extension of our Facebook group, this podcast is here to let you learn by listening. šŸ“ˆ We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 

šŸ’ø We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).šŸ‘‚ So open up those glorious ear canals because we have a podcast! Just when youā€™ve thought youā€™ve ā€œheardā€ it all with those marketing "miracle" twins (that's our last name - not a proclamation), weā€™ve got something just for you each week! 

šŸ„£ As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking ā€œwhatā€™s for dinnerā€ for the millionth time). 

šŸ‘ Hands full of flour? No problem! šŸ‘ 18 dozen iced cookies due tomorrow? Letā€™s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 

šŸ“… We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. šŸ—Æļø What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 

šŸ„” Thatā€™s when we dive into the marketing topic of the week! šŸ“ž Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. 

Our promises to you: 
1ļøāƒ£ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 
2ļøāƒ£ We always make it fun. Thereā€™s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 
3ļøāƒ£ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 
4ļøāƒ£ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. 

Either start from the beginning or work backward! The episodes donā€™t build off themselves so you wonā€™t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

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Recent Reviews
  • Cottage Bakers
    Great for Cottage Bakers!
    Iā€™m so grateful that I found this podcast and, even better, that I found the Facebook group. Since listening, itā€™s caused me to dream a bit bigger than ā€œthe boxā€ for my cookie business.
  • Brandi.M.A
    Canā€™t get enough!!
    I look forward to this podcast every week. Itā€™s so entertaining but also knowledgeable. Heather and Corrie have wonderful marketing advice for anyone in business, not just cookiers. The advice is given with some sass and genuineness. A must listen to for everyone.
  • Ohio6
    So glad thereā€™s a podcast!
    Every episode is full of great marketing strategy and tips to help me grow my home based bakery business. I also appreciate the valuable perspective (sometimes tough love) that has helped me focus on the actual business facts/reality and not be overwhelmed by the emotion that can take over because our businesses are so personal to us. Not to mention Iā€™m always down for the twinterests and some vicarious OG lunches!
  • Mdc-NYC
    Please stop the terrible elevator music while talking!
    Love you guys! BUTā€¦ Iā€™m in the FB group and am a former cookie college person, love your content but please please please stop the terrible elevator music that plays in the background while you talk. Itā€™s really loud at the beginning and super difficult and distracting to listen to you on this podcast and on the private episodes in the college!
  • NERanchMom
    Good information/Poor delivery
    The information they provide is valuable however I have to get past their rapid talking as well as discussion of unrelated topics. I think the podcast could have potential to be valuable to baking business owners, however the twins need to stick to topic.
  • thecoolestkern
    The Miracle Twins offer great marketing gems every week
    Miracle Twins, yall really ARE miracles! I have started business school and I just want to let everyone know that you guys are definitely spitting straight facts on your marketing gems - so much of what Iā€™ve learned from this podcast is reiterated in a lot of my business classes. I love the info in the weekly emails and love the podcast too but thereā€™s a continuous high pitched squealing on a lot of the recordings that my misophonia just canā€™t handle (maybe itā€™s user error on my part? šŸ¤·šŸ¼ā€ā™€ļø) Yall are great; keep the info coming! šŸ„°
  • Hc1189
    So entertaining!
    Wow! This podcast is so entertaining AND helpful! I donā€™t even sell cookies and this information has helped my handmade business so much. The twins are so fun to listen to and I just want to be their friend in real life. šŸ˜Š
  • ZenJen_402
    Both my favorite twins!
    Heather and Corrie are amazing! I have learned so many marketing tips and tricks, sprinkled with giggles. šŸ˜‰ I find their laughter contagious so I just laugh right along with them! They have high-energy, no nonsense business mindsets topped off with awesome senses of humor. I love to listen to them while I decorate cookies. Thank you Miracle twins! You are both my favs! Cheers!
  • shellyoder45
    Want to love it, buy issuesā€¦
    The whole thing feels like one big narrcisistic project. The twins have so much great knowledge to offer but they really just want to hear themselves talk and lavish in this community spotlight they created for themselves. A lot of tooting their own horn. All the side jokes and talking that has nothing to do with the episode, are a waste of time. Business owners donā€™t have time to waste. The irony of this is, if you comment on a post in their group youā€™ll be warned if you donā€™t stick strictly to the topic. Yet on their podcast, they never stay on topic. Take your own advise ladies. Episode titles should properly convey the subject of the episode to draw a listener in and make searching for episodes easier, especially for new listeners who have a specific niche in mind that they want to learn more about. Thereā€™s no time for sifting through show notes on every episode to see if youā€™re going to talk about ā€œxyzā€ in that episode. Bottom line, this could be a lot better if someone were directing them and keeping them on track. Or editing out the nonsense. Save the personal fluff for a personal blog, post, stories, etc.
  • Dyan Rosalez
    Review
    I enjoy the content of the podcast! Very good information . However , I just wish they would do less nasal talk and silliness. Would just love to hear their knowledge because I know they have so much to offer. Hard to listen and learn and not want to turn it off because of all the goofy stuff. Just want to be honest.
  • Kimberlee789
    Hard to get through an episode
    I believe there is good information they give, however you need to listen to 30 minutes of fluff, laughing, inside jokes to get to the valuable stuff. I can appreciate that they donā€™t have a lot of filler words, i.e., um, like, etc., but there are better podcasts out there with this information. Need an editor to cut the irrelevant information out so we can hear what we came for.
  • katypickens
    Look forward to it every week!
    This podcast has given me a business mindset with cookies! I like being creative but I LOVE making the money. šŸ˜‚ This podcast has allowed me to do both.
  • CorrieMiracle
    Like the younger one
    I love this podcast and the one gal, think her name is Corrie, is seriously the glue of this podcast. Sheā€™s funny, smart, talented, hilarious, did I mention funny? What canā€™t she do???? Literally she bakes, cracks mad jokes, hits the microphone over and over again to keep folks listening- love her! Sheā€™s all that and a bag o chips! I guess the sis is okayā€¦.
  • MathCoachJulie
    Invaluable!
    Corrie and Heather are a delete duo, making marketing my cookie business fun and exciting. Iā€™ve learned so much from them and love that I can listen when I canā€™t dig into the Facebook group.
  • hsomee
    Hilarious and Helpful
    Every week I listen and learn something I can immediately do in my business to market it better. Every week I drive alone in my fishbowl car and laugh like a crazy person listening to the twins.
  • lanegregory14
    Valuable
    I love this podcast, SCM group, and The Cookie College! The twins share valuable strategies for small businesses. I look forward to this podcast each week always learning and laughing along with the twins. My cookie business would not be where it is today without SCM!
  • Bross062
    Unfortunate
    Unfortunately the twins have been booting members out of the sugar cookie marketing group just based on whether they agree with members opinions on whether using stock photos in advertising is ethical or unethical. I really loved this group & found it to be of useful information! The post I ā€œlikedā€ regarding it being unethical to use others photos to promote your own business is what evidently got me the boot from their SCM group. The post I liked wasnā€™t even in the SCM group. As they say, I think they really ā€œmissed the markā€ here & have booted members who genuinely enjoyed the community they created just based on one opinion that they do not agree with. Itā€™s really unfortunate!
  • sugarcookiefairy
    Everything I never knew I needed!
    This feels like a treasure trove of information and Iā€™m getting all hyped up too ramp my business. Thanks twins!
  • Aunt Tex
    Perfect for new business owners who are serious but still want to have fun.
    There is so much good information in these podcasts! It feels like the Twins are telling me the secrets they use to run their own businesses. The information is delivered while the twins are having a good time with each other. Love it! They are so funny and entertaining!
  • Sylvia Pisco
    That feeling when you find what youā€™ve been looking for
    For about a year Iā€™d felt like Iā€™d been treading water with my little baking business. From not knowing how to price, talk to customers without compromising myself or take a proper photoā€¦ both of these women have sent me down a path that will only produce success. I am SO grateful I found the Sugar Cookie Marketing (Group) on FB - I look forward to what the future holds.
  • DollhouseBakery
    The twins have changed the game
    The massive amount of information they have gifted us since day 1 ! I feel like I know them irl the inside jokes and side conversations make them feel more like friends telling me all the secrets of the marketing and I am here for it . Making that dough & making that dough for sure Thank you twins for all the time youā€™ve put into this and all the other channels including newsletter and multiple groups / tcc šŸ’• #myfavoritetwinis
  • Victoria W8
    These Amazing Twins!!
    Corrie and Heather are amazing! I have learned so much from their podcasts and group on Facebook, and have seen a definite increase in sales in my cookie business as a result. I still canā€™t believe they are giving this information away for free! Live long and cookie on!ā¤ļø
  • Alejandro Parrado
    Great content
    I really enjoy listening to all the tips and tricks that the twins provide. Iā€™ve been baking since 2005 and they have helped me realize that what worked back then doesnā€™t necessarily work now. Even though I will probably never learn all those word shortcuts LOL they keep me improving and motivated. The content is great for anyone wanting to move their business to the next level, thank you Heather and Corrie!
  • JessaBlodge
    The key to my business
    Iā€™ve been trying to bake for business purposes on and off for close to 13 years. This group and podcast have helped me take that to the next level- to the point that I am continuously getting orders and continuing to grow. The podcast always brightens my day with funny inside jokes between the twins that you feel apart of (especially if you are also in the group) and their laughter, while they still bring quality content!
  • haceviento
    So glad I found your podcast!
    Iā€™ve been lurking in the Facebook group for about a month and yesterday I saw a post referencing your podcast. Iā€™m so glad I saw it! I mediately had to listen and now Iā€™m hooked. Iā€™m working backwards starting at 55 šŸ˜‚ I donā€™t have a favorite twin, you are both awesome!
  • VG Madison
    Bring back the good content
    When this podcast first started, it was so helpful and full of great information. However, it has recently turned into mostly giggling and inside jokes, which can be painful to listen through to get to the good content. Iā€™m hoping there is a course correction to make it valuable again, because listening through all the chatter/giggles is starting to be not worth the return.
  • cakeladysugarbee
    Amazing
    Thank you twins this podcast has changed my business and I just love yā€™all
  • kjm00
    Ahhhmazingggg Graceee
    Best thing ever. Honestly, I am incredibly grateful for you two ladies! You both make me laugh every single podcast! More than that, however; you bring a TON of knowledge to the sugar cookie world. I cannot thank you enough for what you do!!
  • Ablane
    The twins are the best!
    Theyā€™re a wealth of knowledge and itā€™s free! So generous of you both to share with us. Youā€™ve saved my small business!
  • CAROLINE CSR
    Must listen for all bakers!
    LOVE the podcast. LOVE the group. I look forward to a new episode each week and set aside time to listen. I learn SO MUCH each time I listen. Well done!
  • Eastern Shore Sweetness
    Every baker should listen to this podcast
    I went to business schoolā€¦ for way too many yearsā€¦ and here I am learning something new and useful for my business every week - for FREE! The information shared in this podcast and in the group is so valuable! I cannot recommend this podcast enough if you are a baker and want to bring your business to the next level. To the twins - thank you so much, and congrats for creating such an awesome community
  • Hriddjdndifjd
    Perfect Topics
    I love these two. They are super supportive and full of great information for all of us cookiers out there!
  • Miss-Mollie
    Good info
    I love the info that the podcast provides, but I can do without the small talk. The twins have inside jokes that no one gets and their own conversations going on in between the good stuff. I'm more of a "get to the good stuff" listener, but thank you so much for the good stuff!
  • samimobright
    A Plethora of Information
    The twins are fun, personable, and a such an amazing source of information! I have learned so much and Iā€™m on my way to building a successful business of my own thanks to them! I listen every week and listen to each podcast at least twice! Thank you twins for being such wonderful people! Only thing I think could improve is the consistency, but other than that I LOVE IT!
  • Ttoria16
    Loads to Learn!
    Love this podcast and the FB group, thereā€™s so much in marketing that Iā€™ve been able to learn from the twins. It is informative for not just cookie related businesses, but in my opinion, in all businesses.
  • RaeJ316
    Will be a quick favorite!
    Heather and Corrie ā€œBake it Downā€ all things marketing for bakers! I canā€™t get enough of this podcast! I highly recommend these two sweet ladies podcast!!
  • mik25mik
    Love love love!
    The Miracle twins are full of valuable information and strategies on how to market/run your baking business! I love how they take every day stories right from their own personal lives, and turn it into a lesson for your business. I will warn you, though. I have been known to run my icing right off the cookie while listening to the podcast due to laughing too hard. These ladies are hilarious and ridiculously smart. Start listening to this podcast and get your business off the ground and running! ā¤ļø
  • Tvasq1
    Baked fresh every week!
    Every episode is sooo full of useful info. I am alway able to learn something, maybe even three somethings, each episode! I have found the joy in my baking with the help of these girls!!! Itā€™s fun to listen to their twin-talkā€¦if you know, you know.
  • Root27Bakery
    Twintastic!
    These sisters really know their stuff! They are double-handedly changing the world of cottage food bakers everywhere. There is no end to their wealth of marketing knowledge or the depth of their generosity. Even if youā€™re not a baker, you can still gain invaluable insight from these wonderful women.
  • Roset491
    Wow so much to learn!
    Found this podcast at the perfect time! Getting ready to launch my cookie shop & the amount of information and just good stuff is amazing! Marketing can be a tricky part in todayā€™s world but the podcast focuses on all aspects of your business! Oh did mention they talk cookies too?
  • Des Eray
    Can you tell them apart?
    I love this podcast. Itā€™s a constant game for me to figure out whoā€™s talking. I can finally tell the twins apart, I just need them to talk in order to figure it out šŸ˜
  • Artfully Delicious Cookies
    Doubled my business
    I started listening to the podcast and had to sit down and take notes! In just the first 3 episodes I have implemented business practices that have increased my online viewership by 2000%!
  • Amanda Mon.
    Best.Podcast.Ever
    The twins have helped me so much with learning how to market my business. The tips and tricks they teach are so valuable! Without them, I would be charging well beneath myself and wouldn't have been able to grow my business enough to quit my 9-5 and work while staying at home with my boys. Definitely 5 stars šŸ’™
  • Katie Greider
    Miracle Workers
    These girls straight up KNOW business. If you want to learn tons and have a few laughs along the way, this podcast is for you! Iā€™ve substantially grown my business with their help! Thank you for this wonderful podcast and all the things you do for our cookie community!
  • ChrissyK238
    Bakery Business Level-Up!
    The Miracle Twins have been an invaluable wellspring of excellent marketing and business knowledge for me in the development my bakery business. Their practical business sense and marketing tips have helped me to take my business to a more prepared and professional level. My calendar is booked months in advance as a result of the guidance Iā€™ve received from them via the podcast, their Facebook marketing group, and their business marketing course. Snowbird Bakery is a success thanks to the Miracle Twins!
  • Got Cookies?
    Amazing information and so fun!
    It isnā€™t often I can find a podcast where I can learn so much valuable information and literally laugh out loud while listening. Heather and Corrie are so entertaining and full of expertise in marketing, business and endless other topics and I canā€™t wait for the next episode every week! Keep up the amazing job Miracle Twins!!!!!
  • KatrinaGehman
    Must listen to
    Iā€™ve been selling for less than a year and have learned so much from the twins. I have used a ton of their suggestions and itā€™s helped me a ton. Always value your worth!!
  • kathryngraber
    Great business
    Great business information. I appreciate having relevant training and education to listen while Iā€™m decorating. Thanks for such a great resource!
  • Lizoriz
    So Much Value!
    This podcast has changed the game for me when it comes to my baking business! I donā€™t even bake sugar cookies, so donā€™t let the name stop you! The twins offer up so much valuable knowledge and are hilarious to boot. Just be ready to buy all the beads, a bowdabra & make a weekly trip to Hobaby Lobaby, the twins will convert you to their ways! Itā€™s not a cultā€¦I swearā€¦just a Facebook group and podcastā€¦.
  • Carol Oden
    Baking it Down with Sugar Cookie Marketing
    I love this podcast! I have learned so much from Corrie and Heather for my business! Love to listen while we work. They have fun and I love how they laugh and make it feel like friends not just boring marketing plans.
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