She Calls Her Shots

AMPLIFY Your Brand and Business 🎙️ | Krista Marie is a brand strategist and brand photographer with 5+ years of experience helping women entrepreneurs build strong, in-demand brands that consistently attract dream clients. This podcast is for women who are ready to create a brand and business that sells out their offers 24/7—so they don’t have to.

Each week, Krista shares practical tips, mindset shifts, and strategies to help you eliminate overwhelm in your marketing and create a brand message that has your audience hopping into your DMs asking, 'How can I work with you?!'

If you’re ready to finally build a brand that does all of the selling for you, hit subscribe and dive into the episodes. Let’s turn your brand and business into a client-attracting magnet together! 💫

178 | The Easiest Way to Sell (Without Going Into “Sales Mode”)
Apr 24, 2025 – 14:57
177 | You Don’t Need to Sound Like an Expert to Build a Powerful Brand
Apr 23, 2025 – 15:22
176 | High-Converting Content Doesn’t Come From Scrolling
Apr 22, 2025 – 16:53
175 | The Fastest Way to Build “You’re the One” Energy Online
Apr 21, 2025 – 14:48
174 | Why Your Website Copy Still Feels “Off” (Even If It Sounds Good)
Apr 18, 2025 – 15:43
173 | The Content That Converts Isn’t Always the Content That Gets Likes
Apr 17, 2025 – 10:55
172 | How to Create Content That Makes People Feel Deeply Seen
Apr 16, 2025 – 15:21
171 | How to Position Your Content for an Instant YES From Dream Clients
Apr 15, 2025 – 15:27
170 | Consistency Got You This Far — Here’s What Gets You Further
Apr 14, 2025 – 13:41
169 | The Right Way to Use ChatGPT for Your Brand Messaging
Apr 1, 2025 – 29:04
168 | The #1 Factor That Will Make Dream Clients Choose You
Mar 18, 2025 – 19:26
167 | The 20 Minute Brand Audit (You Need This Month)
Mar 11, 2025 – 24:35
166 | How to Get More Clients From Your IG Posts
Mar 4, 2025 – 18:03
165 | Content That Converts: The Strategy Behind More Engagement and Sales
Feb 25, 2025 – 30:04
164 | The Secret to Getting Dream Clients Who Don’t Question Your Rates
Feb 18, 2025 – 21:29
163 | Get Found on Google: How SEO Helps Me Book More Clients Than Instagram
Jan 28, 2025 – 23:37
162 | Building a Confident Brand That Clients Can’t Resist
Jan 21, 2025 – 14:53
161 | Simple Content and Messaging Strategies That Will Make Your Business Stand Out
Jan 14, 2025 – 24:41
160 | How to Create a Business Strategy for 2025 That Attracts Clients With Ease
Jan 7, 2025 – 17:53
159 | The One Thing Every Successful Brand Has (And Why It Matters)
Dec 31, 2024 – 18:59
158 | Why Visibility Isn’t About Going Viral (And What to Do Instead)
Dec 24, 2024 – 23:52
157 | How to Have the Confidence You Need to See BIG Results
Dec 17, 2024 – 22:53
156 | How to Feel Confident and Prepared for Your Next Brand Photoshoot
Dec 10, 2024 – 31:37
155 | The Five-Step Roadmap to (Re)Branding Your Business
Dec 9, 2024 – 28:05
154 | Crafting an Elevator Pitch Like THIS Will Skyrocket Your Client Inquiries
Dec 6, 2024 – 17:41
153 | How to Sell Without Ever Feeling Salesy: A Proven Strategy for Authentically Booking Clients
Dec 5, 2024 – 20:52
152 | The Real Reason Your Instagram Content Isn’t Converting (And How to Fix It)
Dec 4, 2024 – 19:42
151 | Transform Your Website Into a Tool That Sells Your Offers 24/7
Dec 3, 2024 – 20:04
150 | Building a Brand That Has Clients Always Saying, 'I Need This!'
Dec 2, 2024 – 28:11
149 | All My Leads Are GHOSTING ME.. What Should I Do??
Aug 13, 2024 – 20:24
148 | Strategies to 5x Your Client Leads & Inquiries
Aug 6, 2024 – 33:20
147 | When Your Clients Aren't Tagging You on IG ... Don't Do What I Did!
Jul 30, 2024 – 16:07
146 | Setting Your Mid-Year Goals So You Feel Successful on Dec 31st
Jul 23, 2024 – 26:04
145 | 10x Your Business Strategy by Changing This ONE Habit
Jul 16, 2024 – 18:48
144 | What it REALLY takes to create a successful business (& the sacrifices we make along the way)
Jun 11, 2024 – 24:31
143 | Is Your Income Goal Keeping You Stuck?
Jun 4, 2024 – 20:54
142 | A New (& Refreshed) Approach to Your Marketing Strategy
May 28, 2024 – 24:50
141 | How to Pay Yourself Consistently as a Business Owner
Apr 23, 2024 – 24:31
140 | How to Keep Your Business Thriving During a Slow Season
Apr 16, 2024 – 24:44
139 | Selling with Confidence and Authenticity: Simple Strategies to Book More Ideal Clients
Apr 9, 2024 – 23:54
138 | Create a Dreamy Client Experience that Leads to More Consistent Referrals
Apr 2, 2024 – 30:32
137 | This One SEO Strategy Will Change Your Business
Mar 26, 2024 – 38:09
136 | Calling In Your Dream Clients
Mar 19, 2024 – 23:02
135 | Lessons Learned From 15 Years as a Wedding Photographer
Mar 5, 2024 – 37:49
134 | Embracing Self-Love and Self-Care: Navigating Our Path to Inner Acceptance & Well-Being
Feb 14, 2024 – 50:25
133 | Measuring Metrics & Success in Your Business - Minisode
Feb 1, 2024 – 15:18
132 | Elevating Your Business: Bold Actions, Aligned Intentions, and Amplifying Success
Jan 30, 2024 – 27:33
131 | Creating Your Big Picture Goals - Minisode
Jan 25, 2024 – 09:37
130 | How the Enneagram Transformed My Business & Life
Jan 23, 2024 – 28:41
129 | Embracing Joyful Success: Growing Your Business with Ease & Flow
Jan 18, 2024 – 31:29

Recent Reviews

Shay Brad

Like having a coaching session in my car

Love Krista’s delivery every week, she explains so well and her podcast doesn’t feel scripted.
Creative Spa

Episode 150

Wow! Your Building a Brand Episode is Amazing!! It really spoke to me today & made me stop, think & take a look at my brand and see how clear it actually is. Thank you for sharing this, it’s such a great reminder of what’s really important & what we should be focusing on right from the start to lead us to success!!
Hope Pedraza

Love the message!

Love all the topics for mindset and sustainability in business, these conversations are much needed in this space!
EmmaCOW93

Fantastic for any creative

Krista is sooo easy to listen to. These episodes are high quality, real talk advice for getting your business of the ground in 2023!
deej1995

Made for beginners in the online business world

I love how this podcast doesn’t assume you know all the things and breaks down profitable product suites, taxes, and everything you need to know to actually run a business. Even though I’m not a photographer, I wish I found out about She Calls her Shots sooner.
Marissa30

Great Actionable Tips

Love listening to all of the goodness inside of these episodes!
Heynongman

An Entrepreneur gold mine

Such great actionable steps delivered in a way that’s so easy to comprehend and put into action. Krista is a fantastic host!
rachelg2.0

Extremely actionable!

I think that one of the best things a podcast can be is actionable. I love when a host is able to take large concepts and break them down into tasks. It allows us listeners to actually move the needle in our businesses and take small actions that create big change. Krista is so smart and so helpful and I am so glad I found the show!
GetItGirl2000

Loved listening!

Krista was so easy to listen to, and so fun! Her voice is comforting and her advice is great. I felt like I was listening to a friend!
CheyeSkye

Packed with tons of value!

This podcast is so fun and insightful! I’ve had the honor of meeting Krista and she is so passionate about what she does and creating community and bringing value to other entrepreneurs. It absolutely shows to every episode of this podcast!
annamarieschi

Great advice!

These episodes are jam packed with great tips for new online business owners!
jlmcdonell

Highly relatable!

Krista understands her audience and delivers information in a highly relatable and non-intimidating way like she is sitting beside you and you’re having coffee together. She provides great content on a variety of topics that isn’t overwhelming, and feels like you can implement today.
MomNeedsAMinute

Smart for business owners

A great listen as there is some information that is hugely beneficial.
Sheila_W

It’s like getting advice from a friend about business

So much good info and engaging! Listening to Krista is like having a conversation with a friend about your business. There is a lot of tips and strategies that all business owners need to hear!
tennis_girl_83

Great for new entrepreneurs

Starting your own business can be so overwhelming, especially when you realize you have to learn actual business principles. Krista does a great job of walking you through all the different things a new business owner has to learn, understand, and implement in order to be successful.
Cwoo001

Best podcast

Obsessed with this podcast. So much great advice.
beachlovinggal

A gem for business owners

Krista is so down to earth, truly understands the entrepreneur and the struggles that are real. She provides easy, actionable steps to growing your business while making sure you thrive versus wearing yourself out which is a hard balance as a solopreneur. If you need wisdom that comes with encouragement, be sure to tune in!
Broski2015

The bomb.com

Krista is a total powerhouse, and her podcast really hits home for me as a fellow creative entrepreneur!
JMU22

Valuable and helpful for new biz owners

This podcast is awesomely full of practical + compassionately positive nuggets of wisdom for new entrepreneurs and small business owners who are facing the challenges of starting a business for the first time. Krista offers actionable advice that’s highly relatable and relevant to early stage business development. Plus she gets right to the point and doesn’t waste time on fluff - refreshing!
Lauren Litt

The BBF (biz best friend) everyone needs in their corner!

Krista’s down-to-earth, candid approach to sharing advice when it comes to setting realistic expectations for your business is the voice of reason we all can benefit to hear from - especially when perfectionism comes knocking at the door! Her episode on “When your business plans are taking longer than you expected” hit home for me, even after being in business for 8 years I found it helpful to reflect and check-in with the timelines and milestones I had set for myself and my latest launch. Thank you, Krista!
AmandaP!

Practical and Magical

I got sucked in and binge listened She Calls Her Shots. Strategies and mindset for all areas of business!
aclarkphotography

Love the tactical tips!

I love Krista’s tactical tips action steps you can take in your business today! It’s up to us to create what we want, reach our goals, etc and she walks you through that in her episodes!
Kate BMB

Great variety of topics for photographers!

Krista is sharing SO much great info here to grow your photography business - I love the mix of topics and guests…always something new to learn!
pamsrich

So refreshing!

Krista’s podcast is no nonsense, straight to the meat of the subject matter and that is SO refreshing. She has a great podcasting voice and structures each segment so that entrepreneurs get immediate value. Here’s to 50 more broadcasts!!
Reen2pinky

Awesome episode

Loved the episode on the bigger picture, not just checking off boxes but doing things that move the needle in your business
GloGloriaD

Such important content

Love how you simplify concepts that is often so hard to understand by entrepreneurs. Thank you.
mlsshff

Real talk about being an entrepreneur

I’m so glad I found this podcast! Krista talks about building your business and the ins and outs of being an entrepreneur in such a real and easy to understand way. Her advice is so practical, important and simple and also makes you feel like you really can have the business success you dream of. She lays out the most important practices when it comes to building a business that will help you save time. S reach your goals quicker. If you’re building a business, or you want to build a business, this podcast is a must listen to!
Sydney12346

Amazing resource!

I’m so glad I found this podcast during my first year in my business! There’s so many things you don’t realize you’re doing that are deterring from your goals. I love how Krista addresses these things and advises how to avoid them!!
SuzannePieri

Can’t wait to listen to more

I love this pod! I just finished listening to the episode “Tips for planning a solo work retreat” and now I am SO inspired to plan my own! I can’t wait to listen to more and get more tangible tips to use in my business.
Pat.Cletch

Genuine Realistic Advice

Came across your podcast today. I love taking photos during my travels but I am not a photographer. Your 50th episode caught my eye. Great and honest advice from the heart steeped in experience. I’m looking forward to hearing more. Also, I will return to listen to the podcast episode again when/if I decide to start my own. Many BIG nuggets of wisdom!
queenofresults

Krista has a great heart

I’m so glad I found this podcast. Krista is approachable and breaks down the “business of business” in simple, actionable steps. If you’ve been “dreaming” about how you want your business to look like but want some guidance on how to “do” what you need to grow…follow this podcast ASAP!
TMistick

Encouraging topics

I just listened to Krista’s episode about starting a podcast and loved hearing her honest advice looking back on 50 episodes. She’s also easy to listen to!
B. Elam

A Hidden Gem for Female Entrepreneurs

Krista has built a genuine space for female entrepreneurs to tap into their full potential. The conversational vibe and level of honesty in her approach is inspirational.
Lllcreate

Quality and Uplifting

I love when I find an authentic human sharing worthwhile content! Krista is one of those people. Love listening in! Everyone else should give it a listen.
Alina

Super Relatable!

In almost every episode I think “YES! She gets me!” Starting and running a business isn’t easy, it’s a total rollercoaster and what Krista shares is a perfect mix of strategy and mindset - I always learn something!
__dance__

Always look forward to tuning in!

I love listening to Krista and can’t wait for each new episode. She shares such valuable insight for small business owners to help take actionable steps for success!
Heather Farris

A must listen

Krista’s podcast is a great listen for creatives and photographers alike. Growing a business online can be tough so having a trust worthy resource like this podcast is a must. If you’re looking for solid tips to grow your own business definitely give this to listen.
Andria Singletary

So Encouraging!

Krista provides so much encouragement for female entrepreneurs. She sheds light on so many aspects of being an entrepreneur in such an encouraging way. It helps remove the overwhelm and you’re reminded that you got this and you can do this!
Jen Vazquez Media

Amazing Podcast!! A MUST LISTEN for sure!!

First, Krista’s voice is so soothing. Like listen to a best friend chat. But the special thing is the content. Such relevant and actionable advice. Bravo!!
Norcalemmay

Ding Dong!

An amazing podcast that really encourages you to dig deeper into your own mindset. Also, the host has such a soothing voice, really makes you want to listen to it all day!
Alli127

AMAZING!!!

Amazing! Definitely a game changer when starting anything new and overcoming your fears.
harvesting grace

Inviting + warm + encouraging podcast for the female entrepreneur!

Krista is your girl if you’re looking for uplifting and informative tips and tricks on how to be a better female entrepreneur, but a better woman. Krista’s voice is inviting and delightful to listen to and she covers a range of topics to help you thrive. Definitely add this podcast to your library and give a listen! You won’t be disappointed. You’ll be welcomed :)
jessicaosborn

Love this girl!

Krista is truly an inspiring woman and I can’t wait to learn from her wisdom and go-getter attitude. She is a ray of positivity and calm. Looking forward to tuning into more episodes!
Laurel Elaine

Exciting first episode

Can’t wait to hear more ❤️
Dara Poznar

I've got chills- the good kind!

Listening to Krista invite us all in to join her in growing together, dreaming bigger together, and face our fears and breaking through together has me doing a major happy dance over here. Yes- I'm in, Krista! This is just the kind of enthusiasm, encouragement, and real talk about real challenges and hopeful inspiration I think anyone who wants to create a meaningful and exciting life and career needs. Thank you for creating this! Thinking this podcast needs to be an essential part of my morning routine. Can't wait to hear more, girl! <3
arielcstevens94

FANTASTIC!

Can’t wait to see where this podcast goes! Krista, you killed it girl! oh I believe I might be your first review! Enjoyed listening.
Sthefanie C.

So excited!

I am so excited about this podcast 🎉 Krista is such an encourager and go getter, so I know this podcast will help give the extra kick in the pants to get stuff done. I can’t wait for episode two 🙌🏻