The GTM Podcast

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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

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Recent Reviews
  • mschulman
    Important advice for anyone who works in startups
    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape
  • Kaydub23
    Kelly Hopping episode is 🔥
    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.
  • amit_a55
    Always feels authentic
    Best source of real-world startup stories I’ve seen. Never fails to provide great conversations and valuable insights
  • YouShouldTalkTo
    A must listen
    If you’re in any sort of sales/marketing role, you’d be hard pressed to find a better, more real, podcast to listen to. So many goodies from folks who have ACTUALLY been in the arena. A must listen.
  • Flora Q.
    Refreshing and definitely refreshing
    Easy follow along, interesting topics and keep up with the newest trends. Great for any sales either learn new tips or reminding what’s more important. Highly recommend!
  • Sam Hembree
    10/10
    10/10 show right here. Colin is one of the most genuine people, and brings such thoughtful questions and perspective as a host. I can’t wait to see the A+ line up of sales folks and leaders that he interviews next.
  • brittbrown598
    Great for Marketers too!
    As a marketer, it is critical to understand the sales role and how the revenue side of the business works. Sam provides guests that share information anyone from B2B companies could benefit from knowing.
  • malfoxley
    Great Show!
    Sam, host of the Sales Hacker podcast, highlights all aspects of sales tips and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
  • jillene_marie
    Kristen Twinning Podcast
    Thank you for finding great guests and content’. I stumbled upon the Kristen Twinning podcast and found myself inspired by her journey, work ethic and a female leader who has it all. So many great nuggets to bring to my new journey as a working sales professional mom!
  • Juana Poareo
    Great stories!
    Sam has terrific guests on, especially Zak Hemraj, who bootstrapped his business. Informative, thought provoking, and valuable, all in one podcast. Highly recommended!
  • Dr. Gleb Tsipursky
    Great podcast host!
    Great podcast host! Terrific interviewer who ensures that those being interviewed look good, as opposed to trying to shine the spotlight on themselves. Prepared well for the interview with me and as a result, the conversation was smooth and flowing. Highly recommended!
  • Andrew Bermudez
    Best podcast for sales focused CEOs
    Sam is an amazing host that asks many key questions that go to the root of why these sales pros are successful. He provides so many insights due to the questions to sooo many great individuals at great companies. I recommend this podcast to all my CEO and entrepreneur friends, my sales team and anyone I meet in sales. Subscribe now, because it doesn’t get better than this podcast.
  • Brett Lallier
    Episode #74
    I love this episode. I’m a little biased because I’m Ryan’s Brother Brett, the electrician. I’m not in sales but your podcast kept me interested. Great job.
  • Shaunabanning
    Highly recommend!
    Great podcast and mix of guests that give relevant takeaways! Every episode has a gem. Love this podcast and highy recommend!
  • abuannis
    Great go-to resource for sales professionals!
    Highly recommend listening to this channel!
  • ryanr0lf
    Great learning resource
    As emerging leader, especially in revenue roles, this is a great tool to hear from thought leaders, and pick up amazing tips to bring to your everyday work and translate to success.
  • anal justice bronxville
    This is great stuff
    Learned so much about sales. Great resource.
  • Avocado Yogi
    I'm Here for Friday Fundamentals
    As a member of the production team, my favorite episdoes are always the Friday Fundamental series. These are quick episodes with a few takeaway items that you can actually use as a salesperson. Keep it up - Friday is coming!
  • Brian94403
    Great podcast
    Excellent speakers and actionable insights
  • Sales Hacker Fan
    Super relevant
    Great podcast. Always amazes me how relevant the topics are to my day to day.
  • DannieH
    I just love the SalesHacker podcast!
    I've learned so much from hearing leaders in the sales industry share their wisdom on here.
  • deis1984
    Great listen!
    Really strong with great folks and lessons learned.
  • Steve Ham
    Great sales content and conversation
    Interesting and entertaining guests speaking about concepts relevant to sales...what’s not to like? I enjoy listening and always learn a few things worth writing down to improve how we go to market.
  • Walt P36
    Tons of content and takeaways
    With plenty of options in sales/business podcast out there. Sales Hacker Podcast has a refereshing combo of authentic interviews with Sam and great guests. This podcast should be part of any sales rep library of podcasts with plenty of takeaways every episode.
  • J. Barshop
    Awesome show, highly recommend!
    Sam and his guests provide some incredibly compelling and actionable content on how to implement effective sales strategies as well as develop your overall psychology to become the absolute best salesman / saleswoman you can be. Highly recommend listening and subscribing to The Sales Hacker Podcast if you want the knowledge AND mindsets to level up your sales hame (and reach your overall business goals as a result)!
  • Aaron Cowell
    Relevant and Real
    Insights for B2B pros that can be applied instantly. Cheers, SH!
  • page7even
    A refreshing and valuable business podcast
    Sales Hacker is a pithy, direct and insightful podcast. Jacobs does a great job of asking straight, black and white questions to have the guest provide honest and sober answers. Key highlights of the first episode are Jacobs probing the background of the guest (Kiva Kolstein, CRO of AlphaSense) to get an idea of his story and how he attained his position. From there it leads his professional development from individual sales rep, to manager to, C-level. Within this discussion, you also get details and opinions on growth tactics, managing teams and one of the riskier areas of hiring talent. Kolstein, to his credit, provides excellent answers with key details, examples and best practices he's learned from his career. The conversation moves at a great pace providing excellent information for both the experienced sales professional to someone tangentially involved in the cycle. Plus there's an Albert Brooks reference. Highly recommended.
  • Guy Misterioso
    Great convos
    Always great to hear this podcast and help my game. Thanks guys!
  • S Abrams
    LOVE this!
    This is the cream of the crop of sales podcasts. Don't miss out on these.
  • Max Alts
    Favorite Sales Podcast
    Best podcast out there for B2B Sales leaders
  • James Carbary
    So pumped for this show
    If you’ve been in the B2B sales game for any time at all, you know that Sales Hacker is putting out insanely valuable content...on a very regular basis. Really pumped to see them step into podcasting!
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